Business or residential leads conversion is not a one step process where the telemarketer picks up the phone, dials the number, pitches in the product/service and closes the sales. The telemarketer needs to follow-up with the prospect after making the initial call and plan a strategy to turn the lead into a customer. The blog discusses four things to do after making the sales call.
Planning is the first thing you need to do, once you start making follow-up sales calls. If you have a plan of action, it helps you to reach out to the right target audience who might be interested in your product or service. Ensure that you have a record of when to give a follow-up call to the lead. Keep a note of any future appointments and prepare yourself well to provide answers to any of the questions of the prospect.
Giving a follow-up call isn’t the only way to communicate with residential leads. If a lead shows an interest in the product/service, you may send a follow-up email to share more details about your product or service. The more connection you make, higher could be the number of conversions after the follow-up call.
The next crucial step is to make a record of the call you made to the prospect. List down the important details such as the profession, position they hold, and the important aspects you need to remember. When you know the particular concerns of the lead and interest in your product/service, conversion gets easy.
Learn from Experience
Whenever you give a call to a prospect, note down the things that worked and those that did not during conversion. There is always a room for improvement with every sales or follow-up call and listing the positives and negatives makes you more confident about the right way to communicate with the lead.
Last Few Words
A sales call is the most important part of the process. A positive conversion with the lead, however, doesn’t guarantee a sale. Telemarketers need to work on other elements of the sales cycle to improve the chances of conversion during the follow-up call. Make sure that you already know the pain areas of the process and have a strategy to resolve the issues and improve sales results.