Know These Rules Before Rolling Out Your Telephone Marketing Strategy

Organizations these days rely heavily on telemarketing calls and other telephone marketing strategies for generating leads. Effective telephone marketing services can connect prospective customers to the products or services that companies offer in a simple and cost-effective manner. In telemarketing, unlike the traditional method, sales representatives don’t have to visit the customers’ place, which is both time-consuming and inconvenient. This post primarily focuses on some of the key rules that companies should comply with to make sure they don’t get into legal tangles:

When Making Live Calls
Companies are prohibited from making unsolicited calls to the following parties:Telephone Lists

  • People who are not interested in receiving calls from any marketing firm and have registered with DND in this regard.
  • Companies can’t call at the numbers registered with the TPS or CTPS unless the owner/user of that number has give clear consent in receiving calls from them. The rule applies even in case the sales team wants to get in touch with an existing customer.

Apart from following the above rules while making live marketing calls, telemarketers should also not forget to introduce themselves, and mention the company’s full address and a valid contact number before pitching their products or services. Continue reading