How to Use Telemarketing to Manage Existing Customers

Remember when telemarketing was nothing but a numbers game? Back then, the standing instructions to all calling executives were to keep dialing till their fingers popped. Today, however, telemarketing operations are more sophisticated and focused towards actually valuing customers and building a lasting relationship with them. For this very reason, big business pays more attention to existing customers, appeasing them and increasing turnovers in the process. Continue reading

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